MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and packaging simplification. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI’s products both won great appreciation and sent shock waves not only through Japan but across the entire world.
